Content and links
Most search engine “experts” say that if you have good content, you will get links, but if you check the top search engine results, you will realize that content is not very important. Even today, most search engines are unable to distinguish between the quality of the content. Some of the websites that rank very high in the search engines have very little content on many pages.
The number of links you have is more important. This is especially true for commercial categories like computer hardware, internet services and real estate, where the buyer is likely to make a purchase online, or shortlist a particular supplier after doing a lot of research online.
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